IT & Telecoms marketing consultancy, Tricca, has joined forces with TECHNEDs to provide marketing expertise to their portfolio of technology firms, bringing marketing strategy and technology together, to fast track business growth. The investment by TECHNEDs will see Ed Crane taking a seat on the Tricca board as Sales Director.

Founded in 2014 by Paul Richens, Tricca has experienced 3 years of successive growth due to the focus on relationship building with clients, taking the time to really understand each business and setting the right strategic and tactical goals to help achieve commercial objectives.

Technology has changed the way businesses need to engage with their audiences and businesses in the channel need to continuously evolve the platforms they use and the language in which they speak to stand out against the competition. A company’s culture and values need to extend through every customer touch point. This is where Tricca can help to improve customer experience, undertake a brand refresh or focus on tactical targeted campaigns to provide marketing fuel for business growth.

Simon Mewett, TECHNEDs CEO, commented ‘marketing runs deep through every element of a business. In order to grow successfully, a detailed marketing strategy is critical. Tricca has demonstrated that they really get under the skin of each client, recommending the right solutions that both generate cut through and provide a return on investment. We’re delighted to be working with Paul and the team and are very excited about collaborating on future projects together.’

Paul Richens, Managing Director of Tricca commented, ‘Developing businesses for growth requires focus, dedication, ambition and most importantly experience. Becoming a trusted partner of TECHNEDs helps us to perfectly position Tricca as experts in our field and with Ed joining as Sales Director, this will help accelerate Tricca’s growth strategy to work with more channel focused businesses in the future.’