TECHNEDs the technology investment experts announced today that they have agreed a deal for Synthesis to join their expanding technology stable. Founded in 2017 by telecoms professional Tim Loveday, Synthesis become the 7th business to join forces with TECHNEDs. Ed Crane joins as Non-Executive Director and commented;

“Sales is the most important aspect of any business. To succeed when selling Technology products and services, requires years of acquired knowledge and experience. This isn’t just about knowing how software operates, its about providing a clever solution that best meets the customers needs. Tim has the ambition for Synthesis to provide Channel partners high quality sales acquisition services by creating and applying a clean strategy that ensures the best financial outcome for partners. Adding this skillset to the TECHNEDs team enables us to provide comprehensive solutions for our Channel partners”

Synthesis provide an outsourced sales bureau model that provides partners with subject matter experts to build, develop and successfully close pipeline business. With 15 years experience in the channel Tim has demonstrated his knowledge and understanding of the buying process and Synthesis provide supply chain management and marketing services in addition.

Tim Loveday, Managing Director, Synthesis said;

“What we do is built on reputation for the most part and the telecoms and IT industries are extremely small. The values which we share with TECHNEDs make them the ideal partner to work with to maximise our potential. Switching the focus in taking Synthesis from a lifestyle business to the next level requires working with people you can be sure will have the personality, professionalism and experience to share in the success.”